By Dwi Wanna 
The K-pop world was recently taken by storm following the announcement that Winwin (Dong Sicheng), a prominent figure within SM Entertainment’s highly successful NCT and WayV units, has decided not to renew his contract with the agency. This pivotal decision, which has been met with a mix of sadness and understanding from his dedicated fanbase, marks the end of a significant chapter in his career, spanning a decade of training and idol activities under one of South Korea’s "Big Four" entertainment giants. While the official end date of his contract was reported to be July 9, 2026, the recent public disclosure of his decision not to continue with SM Entertainment, and his subsequent departure from NCT and WayV activities, signals a definitive transition for the artist.
The news, which began circulating and subsequently confirmed, sent ripples of emotion through the global K-pop community, particularly among NCTzens and WayZenNis, the collective fandoms of NCT and WayV. The initial wave of shock and heartbreak was palpable across social media platforms as fans grappled with the reality of Winwin’s departure. However, Winwin himself swiftly addressed these anxieties, offering solace and clarity through a lengthy, poignant letter shared on his personal social media channels. The letter, posted on Friday, July 10 (local time), served as a deeply personal retrospective on his journey, acknowledging the profound impact of his time with SM Entertainment and expressing heartfelt gratitude to those who supported him.
Winwin’s Heartfelt Farewell: A Decade in Review
In his letter, Winwin reflected on the rapid passage of time, stating, "10 years have passed so quickly. Looking back at this past decade, I wanted to write this letter from the bottom of my heart." This opening line immediately set a reflective and sincere tone, resonating deeply with fans who have followed his career trajectory since its nascent stages. He continued by chronicling his path from a hopeful trainee to a debuting idol, a journey that saw him rise through the ranks to become a member of NCT 127 and later, a core member of WayV.
"From the beginning of my career as a trainee to debuting as a member of NCT 127 and then WayV, I am filled with gratitude for everyone I have met and the precious relationships I have forged over the past 10 years," Winwin penned. This sentiment underscored the deep personal connections he made throughout his tenure, highlighting the human element often overshadowed by the glitz and glamour of the K-pop industry. He candidly admitted that revisiting old photographs from his time with SM Entertainment evoked a cascade of emotional memories, encompassing both the arduous moments of exhaustion and hardship, as well as the overwhelming joy and happiness he experienced.
Winwin emphasized the invaluable nature of every memory, irrespective of its scale or emotional charge. He asserted that these collective experiences, spanning a decade with SM Entertainment, have been instrumental in shaping him into the artist he is today and served as his greatest strength in navigating his idol career. "Since I first stepped onto the stage as an SM artist until now, I know I wouldn’t be the person I am today without those experiences, and I would never have had the opportunity to meet so many people who love me," he stated, reinforcing the transformative power of his journey. He concluded this introspective segment by declaring, "These past ten years will remain one of the most precious chapters of my life for years to come."
The letter culminated in a message of profound appreciation to NCTzens and WayZenNis, expressing his hope that their shared memories would endure as warm and cherished recollections. He also made a solemn promise to uphold the dreams he harbored when he first debuted, vowing to continually strive for self-improvement. "I will continue to do my best with a steadfast heart and keep growing into a better version of myself. To everyone reading this letter, I wish you peace, happiness, and good fortune," Winwin conveyed, before signing off with a heartfelt wish: "I truly hope all your dreams come true."
A Journey Through NCT and WayV: Winwin’s K-Pop Trajectory
Winwin, whose birth name is Dong Sicheng, first captured public attention as a trainee under SM Entertainment, a company renowned for its rigorous training programs and systematic idol development. His journey began in earnest when he was officially introduced as a member of SM Rookies, the agency’s pre-debut training team, in January 2016. This was a crucial period where he honed his skills in singing, dancing, and performing, preparing for the intense demands of the K-pop stage.
His official debut came swiftly thereafter, in July 2016, as a member of NCT 127, the Seoul-based unit of the expansive and innovative NCT project. NCT, an acronym for Neo Culture Technology, was designed by SM Entertainment founder Lee Soo-man with the concept of having an unlimited number of members divided into various sub-units based in different cities around the world. Winwin initially showcased his talents in NCT 127, contributing to their early successes with tracks like "Fire Truck" and "Limitless." His unique charm, distinctive visuals, and impressive dance abilities quickly endeared him to a growing international fanbase.
However, the dynamic nature of NCT meant that members could transition between units. In 2019, Winwin became a founding member of WayV, a sub-unit primarily focused on the Chinese market. WayV, operating under SM Entertainment’s Chinese subsidiary Label V, debuted in January 2019 with the digital EP "The Vision" and its Chinese version of NCT 127’s "Regular." This move was strategic, allowing Winwin, a native of Wenzhou, Zhejiang, China, to leverage his linguistic and cultural background, connecting more directly with the Chinese audience. He played a significant role in WayV’s rise, participating in multiple albums and promotions, solidifying his presence in both the K-pop and C-pop landscapes. His activities with WayV included hits like "Take Off," "Turn Back Time," and "Kick Back," where he consistently demonstrated his growth as a performer.
While Winwin remained a part of the broader NCT brand, his activities with NCT 127 gradually diminished as his focus shifted predominantly to WayV. This structure, while innovative, often meant that members had to balance commitments across different units, a challenge that could be physically and mentally demanding. His dedicated contributions to both NCT 127 and WayV over the years have left an indelible mark on the groups’ discographies and performance legacies.
SM Entertainment’s Stance and Industry Context
SM Entertainment, as one of the "Big Four" entertainment companies in South Korea (alongside YG, JYP, and HYBE), has a long history of cultivating and managing some of the most iconic K-pop acts. The company typically handles contract renewals and terminations with a degree of corporate formality, often releasing brief statements confirming the artist’s decision and wishing them well. While a specific, detailed statement from SM Entertainment regarding Winwin’s departure was not extensively covered in the initial reports beyond confirming the non-renewal, it aligns with industry practice for agencies to acknowledge such significant changes in their artist roster.
The K-pop industry is notoriously demanding, with standard idol contracts often spanning seven years. This "seven-year curse" is a well-documented phenomenon where many groups face significant member changes or disbandment around their seventh anniversary, as initial contracts expire and artists weigh their options for the future. Winwin’s situation, where his contract was set to officially conclude in 2026, implies a longer initial commitment or a previous renewal. His decision not to continue with SM Entertainment, even with two years remaining on his contract, suggests a pre-emptive agreement for an early cessation of active idol group participation, allowing him to pursue other ventures while the legal contract runs its course or is mutually terminated. This scenario is not uncommon, especially for artists seeking greater creative autonomy or a shift in their career direction.
The Significance of the 2026 Contract Expiration
The detail that Winwin’s contract was "reported to officially end on July 9, 2026," while seemingly contradictory to the immediate "heartbreak" of fans over his recent departure from NCT and WayV, is crucial for understanding the nuance of the situation. This implies that while his contractual obligations with SM Entertainment legally extend until 2026, an agreement has been reached for him to cease activities with NCT and WayV now. This is a common arrangement in the K-pop industry where an artist and agency might mutually agree for the artist to step back from group activities ahead of their contract’s formal expiration, often to allow the artist to pursue solo projects, acting roles, or other endeavors, possibly under a new management structure, or simply to take a break. The announcement, therefore, serves as a formal declaration of his non-renewal for when the contract eventually expires and his immediate discontinuation of group-related work. It provides clarity to fans and the market regarding his future involvement with SM’s group projects.
Implications for NCT and WayV
Winwin’s departure undoubtedly leaves a void within both NCT and WayV. In NCT’s sprawling, multi-unit structure, individual member departures, while impactful, are often absorbed due to the sheer size and rotational nature of the group. However, Winwin’s unique position as one of the original NCT 127 members and a key figure in WayV means his absence will be distinctly felt.
For WayV, which operates with a smaller, more fixed lineup than some other NCT units, the impact is arguably more significant. Winwin was an integral part of WayV’s identity and its appeal to both Chinese and international fans. His role in performances, his distinct vocal and dance contributions, and his rapport with the other members were key components of the group’s dynamic. The remaining members – Kun, Ten, Lucas (who has been on hiatus and whose future is uncertain), Xiaojun, Hendery, and Yangyang – will need to adjust their formations and performance strategies. While WayV has demonstrated resilience and versatility, the departure of a founding member inevitably necessitates a period of recalibration and adaptation.
For NCTzens and WayZenNis, the news marks a significant shift in the group’s narrative. While the immediate sadness is undeniable, many fans are also expressing understanding and support for Winwin’s decision, prioritizing his happiness and well-being. The bonds forged between idols and fans are often deep, extending beyond contractual obligations, and the desire to see their beloved artist thrive, even independently, is a common sentiment.
Winwin’s Future Endeavors: A New Chapter
While Winwin’s letter did not explicitly detail his future plans, his departure from SM Entertainment and NCT/WayV strongly indicates a move towards new ventures. Given his Chinese heritage and previous activities, a significant focus on the Chinese entertainment market is highly probable. Many Chinese idols who initially debuted in K-pop groups eventually return to China to pursue solo careers in music, acting, or variety shows, often finding immense success due to their established fanbase and the vast opportunities within the C-entertainment industry.
Winwin has already dipped his toes into acting, making his debut in the Chinese drama "The Shadow" in 2021. This prior experience suggests a potential pathway into an acting career, which is often a lucrative and fulfilling avenue for former K-pop idols. Alternatively, he might seek to establish a solo music career, possibly under a new agency or as an independent artist, allowing him greater creative control over his musical direction. The emphasis in his letter on "growing into a better version of myself" and pursuing his "dreams" hints at a desire for personal and artistic expansion beyond the confines of a large agency and group structure. This newfound autonomy could open doors to diverse projects and collaborations, enabling him to explore different facets of his artistry.
Broader Trends in K-Pop Departures
Winwin’s decision is not an isolated incident but rather reflective of broader trends within the K-pop industry. There has been a noticeable increase in idols, particularly those from international backgrounds, choosing to part ways with their long-term agencies after their initial contracts expire or through mutual agreement. This phenomenon is driven by several factors:
- Increased Autonomy: As idols mature and gain experience, many seek greater creative control over their music, image, and career direction, which can be challenging within the highly structured environment of large K-pop agencies.
- Focus on Individual Careers: The intense competition and demanding schedules of group activities often lead idols to explore solo ventures, acting, or other personal projects that allow them to shine individually.
- Shifting Market Dynamics: The global expansion of K-pop has also highlighted the distinct opportunities in other markets, particularly China. Chinese members, in particular, often find immense success and a supportive environment when they return to their home country, which boasts a massive entertainment industry.
- Well-being and Mental Health: The rigorous demands of idol life can take a toll, and some artists prioritize their well-being, seeking a less intense or more flexible career path.
Winwin’s move underscores these evolving dynamics, showcasing an artist’s pursuit of a path more aligned with his personal and professional aspirations.
Fan Sentiment and Legacy
The immediate aftermath of Winwin’s announcement saw an outpouring of emotional responses from his global fanbase. Hashtags expressing love, support, and farewell trended worldwide, reflecting the deep connection fans felt with the artist. While the initial sadness was profound, it quickly transitioned into a wave of well wishes for his future. This empathetic response highlights the mature and supportive nature of K-pop fandoms, who, despite their emotional investment, often prioritize the artist’s happiness and career longevity.
Winwin’s legacy within NCT and WayV is secure. He will be remembered for his captivating stage presence, his distinctive dance style, and his integral role in shaping the identity of two significant K-pop units. His journey from a promising trainee to a beloved idol, navigating the complexities of a multi-unit group and contributing to its global success, stands as a testament to his talent and dedication. As he embarks on this new chapter, his fans will undoubtedly continue to follow and support his endeavors, eager to witness the next evolution of Winwin as an artist.
Conclusion
Winwin’s decision to conclude his contract with SM Entertainment and step away from NCT and WayV marks a significant moment for the artist and his fans. While the exact implications of the 2026 contract end date suggest a pre-emptive agreement for his departure from group activities, his heartfelt letter provided a much-needed bridge of communication with his devoted fanbase, reflecting on a decade of growth, challenges, and cherished memories. This transition, while bittersweet, signifies a new era for Winwin, opening doors to potentially diverse and fulfilling solo pursuits, likely with a strong focus on the burgeoning Chinese entertainment market. As the K-pop industry continues to evolve, Winwin’s journey stands as another example of idols seeking greater autonomy and charting their own course, leaving an indelible mark on the groups they helped build and inspiring a new generation of artists and fans alike.
