By Nila Kartika Wati 
The dynamic collaboration between W Sound, featuring the talents of Colombian streamer and producer WestCOL, alongside global music sensation Myke Towers and acclaimed producer Ovy on the Drums, has propelled their track "5 Estrellas (W Sound 23)" to the pinnacle of two major Billboard charts. The song now reigns supreme over both the Latin Airplay and Latin Rhythm Airplay charts, marking a significant milestone for the artists involved and underscoring the growing influence of Latin music on the global stage.
This chart-topping achievement for "5 Estrellas (W Sound 23)" is particularly noteworthy as it signifies the first time the W Sound project has secured the number one position on any Billboard chart in the United States. The track has demonstrated remarkable momentum, climbing from the fourth position to claim the top spot on the Latin Airplay chart for the week of July 18. Furthermore, it has held its ground for a second consecutive week at the apex of the Latin Rhythm Airplay chart, a testament to its widespread appeal and consistent performance.
A Collaborative Force Takes Flight
The W Sound project is an ambitious endeavor spearheaded by Luis Fernando Villa Álvarez, widely known as WestCOL, a prominent Colombian streamer, songwriter, and producer. Partnering with him is Ovy on the Drums, a producer who has been instrumental in shaping the sound of contemporary Latin urban music. Their previous single, "La Plena (W Sound 05)," featuring Beéle, achieved a respectable No. 24 on the Latin Airplay chart in August 2025, signaling the potential of their collaborative efforts.
However, it was the addition of Puerto Rican superstar Myke Towers to "5 Estrellas" that catalyzed its ascent to chart dominance. The track, released on February 4th through the esteemed labels Big Ligas, King OVY, and Warner Latina, has resonated deeply with audiences, driving its impressive performance across key airplay metrics.
Charting the Success: Data and Impact
The success of "5 Estrellas (W Sound 23)" on the charts is quantifiable and reflects a significant engagement from radio programmers and listeners alike. The song’s rise to No. 1 on Latin Airplay, following its reign on Latin Rhythm Airplay, was bolstered by a substantial 15% increase in audience impressions. According to Luminate, the track garnered 7 million impressions in the U.S. during the tracking week of July 3-9, demonstrating its pervasive reach across terrestrial and satellite radio.
This achievement is not just a victory for the artists but also a reflection of the evolving landscape of Latin music consumption. The combination of WestCOL’s established digital presence, Ovy on the Drums’ production prowess, and Myke Towers’ chart-topping appeal has created a potent synergy that translates directly into radio airplay and listener engagement.
Artist Perspectives and Gratitude
The artists involved have expressed immense pride and gratitude for the song’s monumental success. WestCOL, speaking about the achievement, shared his elation: "We didn’t miss in the U.S. music market either, our first-ever No. 1 on Billboard’s Latin Airplay and Latin Rhythm Airplay charts. I’m incredibly grateful to the fans, and to Ovy and Myke for believing in this project. We’re just getting started." His sentiment highlights the culmination of hard work and a belief in the project’s potential to break through in the highly competitive U.S. market.
Ovy on the Drums echoed this sentiment, emphasizing the collaborative vision: "Seeing W Sound reach its first No. 1 on both Billboard’s Latin Airplay and Latin Rhythm Airplay charts is a huge milestone for all of us. From day one, the vision has been to create records that connect across borders and cultures. I’m grateful to WestCOL, Myke, our entire team, and most importantly the fans for making this possible. This is another step forward, and we’re excited for everything that’s still to come." His words underscore the cross-cultural appeal of the music and the team’s forward-looking aspirations.
Myke Towers, a seasoned chart-topper, also shared his perspective: "It’s always special to see a song connect with people like this. I’m thankful to W Sound, Ovy, everyone who was part of this record, and especially to the fans and radio stations that continue supporting my music. Every No. 1 means a lot, and it motivates me to keep raising the bar." His acknowledgment of the fans and radio support highlights the crucial role these elements play in sustained chart success.
Chart Milestones and Artist Achievements
The success of "5 Estrellas (W Sound 23)" has propelled each artist to new heights on the Billboard charts. For WestCOL, this No. 1 marks his debut on U.S. Latin radio under the W Sound banner, signifying a significant breakthrough after building a strong following in streaming and digital domains. This achievement arrives amidst a period of heightened public scrutiny for WestCOL, following past controversies related to offensive public remarks that drew significant backlash. His ability to achieve chart success despite these challenges underscores the power of his music and its broad appeal.
Ovy on the Drums celebrates his second No. 1 as a billed artist, following the success of "Enemigos" with Ozuna and Beéle, which topped the chart for a week in April. As a producer, this marks his 14th Latin Airplay leader, a remarkable run that began with Karol G and Nicki Minaj’s "Tusa" in 2020. His consistent ability to craft hit records solidifies his position as one of the most influential producers in Latin music.
Myke Towers continues to solidify his status as a dominant force in Latin music, achieving his 17th career No. 1 on the Latin Airplay chart. His most recent chart-topper prior to "5 Estrellas" was "Tengo Celos" in November of the previous year, demonstrating his sustained relevance and ability to consistently deliver hit singles.
Broader Impact and Future Outlook
Beyond the airplay charts, "5 Estrellas (W Sound 23)" has also made significant strides on the Billboard Hot Latin Songs chart, which aggregates streaming, radio airplay, and digital sales. The track has ascended to a new peak of No. 21 on this all-encompassing chart, further illustrating its widespread appeal across multiple consumption platforms.
The success of this tripartite collaboration highlights several key trends in the contemporary music industry:
- The Power of Cross-Platform Collaboration: The fusion of WestCOL’s massive digital and streaming presence with the radio-tested appeal of Myke Towers and the production mastery of Ovy on the Drums demonstrates a winning formula for reaching a diverse audience.
- Dominance of Latin Music: The continued success of Latin artists on major global charts like Billboard’s Latin Airplay and Latin Rhythm Airplay underscores the genre’s growing international influence and commercial viability.
- The Evolving Role of Producers: Ovy on the Drums’ consistent success as both a producer and a billed artist emphasizes the critical role producers play in shaping the sound and success of modern music.
- Resilience and Artistic Growth: WestCOL’s achievement in the face of past controversies suggests a growing willingness from audiences and industry gatekeepers to focus on artistic merit and musical impact.
As "5 Estrellas (W Sound 23)" continues its impressive chart run, it serves as a powerful testament to the collaborative spirit, artistic talent, and undeniable appeal of these three artists. Their journey to the top of the Latin music charts is not just a personal triumph but a significant moment for the genre, signaling further innovation and global reach for Latin music in the years to come. The team’s shared sentiment of "we’re just getting started" suggests that this chart-topping success is merely a stepping stone for what promises to be an exciting future for W Sound, Myke Towers, and Ovy on the Drums.
