By Suro Senen 
Soccer’s premier global tournament concluded over a month ago, yet the infectious anthem "Dai Dai (FIFA World Cup Official Song 2026)" by global superstars Shakira and Burna Boy continues its reign as the most dominant song worldwide. The track has now secured its sixth week atop the Billboard Global 200 chart and an impressive ninth week at the summit of the Billboard Global Excl. U.S. chart, demonstrating its enduring popularity and widespread appeal long after the final whistle blew on the 2026 FIFA World Cup.
A Lingering Echo of World Cup Euphoria
The 2026 FIFA World Cup, hosted across Canada, Mexico, and the United States, was a spectacle of athletic prowess and cultural convergence. While the on-field action captured the attention of billions, the official soundtrack played an equally significant role in amplifying the tournament’s vibrant atmosphere. "Dai Dai," released in anticipation of the global event, quickly resonated with audiences, blending Shakira’s signature Latin rhythms and powerful vocals with Burna Boy’s distinctive Afro-fusion sound. The song’s success is a testament to the artists’ global appeal and their ability to craft a track that encapsulated the spirit of unity and excitement associated with the World Cup.
The song first ascended to the number one position on the Global 200 in mid-July. In the tracking week of August 14-20, "Dai Dai" garnered 40.3 million streams and sold 5,000 units globally, according to data provided by Luminate. While these figures represent a slight decrease of 9% in streams and 18% in sales week-over-week, they were more than sufficient to maintain its leading position.
The Billboard Global 200, which ranks songs based on cumulative streaming and sales activity from more than 200 territories worldwide, reflects the truly global reach of musical hits. The chart’s methodology, which includes both subscription and ad-supported audio and video streams, as well as digital download sales (excluding direct-to-consumer sales), provides a comprehensive measure of a song’s worldwide popularity.
Global Excl. U.S. Dominance Continues
On the Billboard Global Excl. U.S. chart, which excludes data from the United States, "Dai Dai" has proven even more resilient. It has held the top spot for nine consecutive weeks, first achieving this milestone at the beginning of July. During the aforementioned tracking period, the track registered 34.4 million streams and 3,000 sales outside of the U.S., reflecting a 9% dip in streams and a 13% decline in sales compared to the previous week. This sustained performance underscores the song’s exceptional traction in international markets.
The Billboard Global Excl. U.S. chart provides a crucial lens into the musical tastes of the global audience, independent of American consumer trends. Its consistent leadership by "Dai Dai" signals a strong connection with listeners across diverse cultural landscapes.
New Contenders and Established Hits in the Top 10
Beyond the continued dominance of "Dai Dai," the charts also highlight emerging successes and the enduring appeal of other tracks. Ella Langley’s "Choosin’ Texas" has climbed back to its peak position of No. 2 on the Billboard Global 200. Tame Impala’s "Loser" has experienced a significant surge, moving from No. 5 to No. 3. This ascent is attributed to its prominent placement in the soundtrack of the highly anticipated film Spider-Man: Brand New Day, showcasing the powerful synergy between music and film in driving chart performance.
Ariana Grande’s "Hate That I Made You Love Me" has slipped from No. 2 to No. 4 on the Global 200, after enjoying three non-consecutive weeks at No. 1 since June. Justin Bieber’s "Beauty and a Beat," featuring Nicki Minaj, continues its upward trajectory, ascending from No. 6 to No. 5, following a two-week reign at the top in May.
On the Billboard Global Excl. U.S. chart, "Hate That I Made You Love Me" remains a strong contender at No. 2, having previously held the top spot for its initial two weeks on the chart in June. Tame Impala’s "Loser" also made a notable leap, jumping from No. 6 to No. 3, marking a new personal best for the track. Justin Bieber’s "Beauty and a Beat" is holding steady at No. 4, mirroring its performance on the Global 200. BTS’s "Swim" continues its impressive longevity, maintaining its position at No. 5 after an eight-week tenure at No. 1 since April, highlighting the enduring global fanbase of the K-pop titans.
HUGEL, Imael Angel, and Ultra Naté’s "Movin’ to the Sun" Shines
A significant development in the Global Excl. U.S. chart is the debut of "Movin’ to the Sun" by HUGEL, Imael Angel, and the iconic Ultra Naté within the top 10. The track has surged from No. 11 to No. 9, fueled by 16 million streams outside the U.S., a slight 1% increase week-over-week. This marks a career-first top 10 placement on this chart for all three collaborating artists.
For Ultra Naté, this achievement is particularly noteworthy, extending a storied career on Billboard’s charts that began in 1991. Her extensive history includes seven No. 1 hits and a total of 20 top 10 entries on the Dance Club Songs chart, cementing her legacy as a dance music powerhouse. The collaboration with HUGEL and Imael Angel signifies a successful foray into contemporary global dance music for the veteran artist.
Chart Methodology and Data Integrity
The Billboard Global 200 and Global Excl. U.S. charts are meticulously compiled using a weighted formula that incorporates official streams and download sales from over 200 territories. Luminate, the independent data provider, conducts a rigorous review of all submitted data to ensure accuracy and authenticity. Any data deemed suspicious or unverifiable is removed in partnership with Billboard before final chart calculations are made. This commitment to data integrity ensures that the rankings accurately reflect the global popularity of music.
The latest chart rankings, dated August 29, 2026, will be officially updated on Billboard.com on August 25. While the top 100 titles on both charts are accessible to all readers on Billboard.com, the complete 200-title rankings are exclusively available to subscribers of Billboard Pro, Billboard’s premium subscription service. Music industry professionals and dedicated fans can stay abreast of all chart-related news by following @billboard and @billboardcharts on X (formerly Twitter) and Instagram.
Broader Implications of Global Chart Performance
The sustained success of "Dai Dai" and the emergence of new hits like "Movin’ to the Sun" illustrate several key trends in the contemporary music landscape. Firstly, the power of global sporting events to create cultural moments that transcend borders remains undeniable. The FIFA World Cup, with its massive audience, provides a unique platform for music to achieve widespread recognition and longevity.
Secondly, the charts highlight the increasing importance of international markets in driving global music success. The Billboard Global Excl. U.S. chart’s strong performance for many tracks indicates a growing appetite for diverse musical styles and artists outside of traditional Western markets. This trend is further evidenced by the continued success of artists from various regions, including K-pop groups and Afrobeat musicians.
Thirdly, the longevity of "Dai Dai" suggests that songs with strong thematic relevance and broad emotional appeal can maintain chart presence long after the initial promotional push. The anthemic nature of the song, coupled with the star power of Shakira and Burna Boy, has clearly resonated with listeners on a deep level, fostering sustained engagement.
Finally, the success of collaborations like "Movin’ to the Sun" demonstrates the value of cross-genre and cross-generational partnerships. By bringing together established icons with emerging talent, artists can tap into new fan bases and create innovative sounds that capture the current zeitgeist. The ability of "Movin’ to the Sun" to break into the top 10 on the Global Excl. U.S. chart, particularly for Ultra Naté, signals a successful evolution of her iconic sound for a new generation of listeners.
The ongoing dominance of "Dai Dai" and the dynamic shifts within the top 10 of the Billboard Global charts offer a compelling snapshot of the global music industry’s current pulse. As artists continue to navigate an increasingly interconnected world, their ability to craft universally appealing music and leverage diverse platforms will remain key to achieving lasting success.
