By Dwi Wanna 
The electrifying halftime performance at the FIFA World Cup 2026 Final has propelled Shakira and Burna Boy’s anthem, "Dai Dai (FIFA World Cup Official Song 2026)," to an unprecedented level of global dominance, securing its third consecutive week at the pinnacle of the Billboard Global 200 and an impressive fifth week atop the Billboard Global Excl. U.S. chart. This remarkable feat marks a historic moment, as "Dai Dai" becomes the first official World Cup anthem to achieve such widespread and sustained chart success, underscoring the potent synergy between major sporting events and global music phenomena.
The triumphant return of "Dai Dai" to the top of the charts is a testament to the enduring power of its infectious rhythm and the star-studded performances that have amplified its reach. The song’s resurgence in popularity is directly linked to its prominent placement in two of the most significant musical moments of the year: the FIFA World Cup opening ceremony and, most recently, the monumental halftime show of the tournament’s final match.
A World Cup Soundtrack of Global Impact
The journey of "Dai Dai" to the top of the global music charts began on June 11, 2026, with its debut performance at the FIFA World Cup opening ceremony held at the iconic Estadio Azteca in Mexico City. Shakira and Burna Boy delivered a rousing rendition of the anthem to an estimated audience of over 80,000 fans, immediately injecting the song into the global consciousness. This initial exposure laid the groundwork for its chart ascent, but it was the subsequent performance during the World Cup final halftime show that truly solidified its reign.
On July 19, 2026, just two days into the latest chart tracking week, the New York New Jersey Stadium in East Rutherford, N.J., played host to the first-ever FIFA World Cup final halftime show. This star-studded event, featuring a diverse lineup including Justin Bieber, BTS, Madonna, and a reprisal from Shakira and Burna Boy, captivated a global audience. The eleven-minute spectacle, which included "Dai Dai," served as a powerful catalyst, driving renewed interest and engagement with the song. According to Luminate, the independent data provider for the Billboard charts, "Dai Dai" garnered 57.9 million streams and 15,000 in sales worldwide during the tracking period of July 17-23, representing a significant week-over-week increase of 34% in streams and a staggering 186% in sales. Outside of the United States, the song commanded an even larger share of the global market, with 49.6 million streams (up 35%) and 8,000 sales (up 124%), propelling it to its fifth consecutive week at No. 1 on the Billboard Global Excl. U.S. chart.
BTS’s "Normal" Rebounds with Strategic Promotion
While "Dai Dai" basks in its continued success, the global music scene also witnessed a significant resurgence from the K-pop titans BTS. Their track "Normal," a key single from their latest album ARIRANG, has re-entered the top ranks of both the Billboard Global 200 and Billboard Global Excl. U.S. charts. This comeback is attributed to a carefully orchestrated promotional campaign that included the release of its official music video and strategic advertising placements.
"Normal" now sits at No. 4 on the Billboard Global 200, accumulating 26.6 million streams and 48,000 in worldwide sales. The song’s performance outside the U.S. has been particularly strong, re-entering the Billboard Global Excl. U.S. chart at a new peak of No. 2. This surge is fueled by a substantial 182% increase in streams (reaching 22.8 million) and 27,000 in sales outside the U.S. The renewed buzz surrounding "Normal" was significantly amplified by advertisements published in prominent newspapers, including the San Francisco Chronicle on July 13 and the New York Post on July 14, followed by the highly anticipated release of its official music video on July 17. This multi-pronged approach effectively reignited fan engagement and drove significant consumption of the track.
A Snapshot of the Global Charts
The Billboard Global 200 and Billboard Global Excl. U.S. charts, launched in September 2020, provide a comprehensive overview of the world’s most popular songs, measuring streaming and sales activity from over 200 territories. The charts utilize a weighted formula that incorporates official audio and video streams from both subscription and ad-supported tiers, as well as download sales from authorized digital music retailers. Sales from direct-to-consumer (D2C) sites are excluded from these calculations to ensure a standardized and globally representative ranking.
The current rankings reflect a dynamic global music landscape, with several other tracks holding strong positions. Holding steady at No. 2 on the Billboard Global 200 is Ariana Grande’s "Hate That I Made You Love Me," which previously enjoyed a two-week reign at the top after its June debut. Ella Langley’s "Choosin’ Texas" maintains its position at No. 3, a new career high for the artist. Rounding out the top five on the Global 200 is Oasis’s 90s classic "Wonderwall," which dips to No. 5 from its previous peak of No. 4. This renewed interest in the iconic track is largely attributed to its adoption by fans of the English men’s national football team as an unofficial World Cup anthem, highlighting the enduring appeal of beloved anthems in moments of national sporting fervor.
On the Billboard Global Excl. U.S. chart, "Hate That I Made You Love Me" remains at No. 3, having also previously held the No. 1 spot for its initial two weeks. Justin Bieber’s "Beauty and a Beat," featuring Nick Minaj, climbs to No. 4 from No. 5, following its two-week stay at the top in May. BTS’s "Swim," the lead single from ARIRANG, sees a slight dip from No. 2 to No. 5 after an impressive eight-week run at No. 1 since April, showcasing the album’s sustained impact.
Broader Implications and Chart Methodology
The sustained success of "Dai Dai" and the notable performance of BTS’s "Normal" underscore the increasing interconnectedness of global culture. Major international sporting events, such as the FIFA World Cup, have evolved into powerful platforms for music promotion, capable of driving significant commercial success for featured artists and their associated tracks. The ability of a song to capture the global zeitgeist, amplified by high-profile performances, can translate directly into chart dominance.
The Billboard Global 200 and Global Excl. U.S. charts, meticulously compiled by Luminate, offer a crucial barometer of global music consumption trends. Luminate employs a rigorous data validation process, working in partnership with Billboard to identify and remove any suspicious or unverified data before final chart calculations are published. This commitment to data integrity ensures the accuracy and credibility of the rankings, providing artists, labels, and fans with a reliable measure of global music popularity.
The latest charts, dated August 1, 2026, are set to be updated on Billboard.com on July 28. While the top 100 titles are accessible to all readers, the complete 200-title rankings are exclusively available to subscribers of Billboard Pro, the publication’s premium subscription service. For real-time updates and chart news, followers can engage with @billboard and @billboardcharts on X (formerly Twitter) and Instagram. The continued success of songs like "Dai Dai" demonstrates the evolving landscape of global music consumption, where cultural moments and digital engagement coalesce to create chart-topping phenomena.
